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Garfield & Marks Design Group wanted four e-commerce websites to drive consumers from traditional stores to an online shopping environment. The four brands which needed similar functionality and navigation included: Garfield & Marks, Pleinair, Womyn and Kenar. With quarterly updates to their clothing inventory, the sites needed quick and reliable content management while still keeping each site uniquely branded. We gave online shoppers the ability to purchase the entire outfit worn by the models or just purchase individual pieces.*
* This project was produced during my employment at TDO (The Design Office, Inc.) in Irvington, NY. |
